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Hey, Will! Thanks for sharing that, I loved it :)

I have a question

Can we say that OKRs it's a lag metric and KPI it's a Lead metric?

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Glad to hear it, Erick! In some ways, yes. The one difference is that KPIs aren't all lead metrics. KPI could just be an OKR in disguise (ex. OKR = 1M in revenue, KPI = $ in revenue). The KPI needs to be something moveable that predicts the OKR becoming true.

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Apr 22, 2021Liked by Will Lawrence

I have been going through this phase of defining lag and lead metrics, thanks Will for bringing in more clarity:)

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Really happy it’s helpful, Bhawana!

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Great article. The Lean Startup has a great breakdown of Vanity Metrics vs Actual Metrics too.

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Oh sweet. But want to clarify that lag is different from vanity! Lag metrics are still very useful :)

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Hey Will, I really loved your articulation relating it to personal life goals!

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Hi Will, I feel lead/lag metrics falls align neatly with the Tiny Habits method by BJ Fogg. What do you think?

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I'm not very familiar with "Tiny Habits". But I'm sure there are similarities!

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