9 Comments
User's avatar
Erick Augusto's avatar

Hey, Will! Thanks for sharing that, I loved it :)

I have a question

Can we say that OKRs it's a lag metric and KPI it's a Lead metric?

Will Lawrence's avatar

Glad to hear it, Erick! In some ways, yes. The one difference is that KPIs aren't all lead metrics. KPI could just be an OKR in disguise (ex. OKR = 1M in revenue, KPI = $ in revenue). The KPI needs to be something moveable that predicts the OKR becoming true.

Bhawana Soni's avatar

I have been going through this phase of defining lag and lead metrics, thanks Will for bringing in more clarity:)

Will Lawrence's avatar

Really happy it’s helpful, Bhawana!

Andrew Yeung's avatar

Great article. The Lean Startup has a great breakdown of Vanity Metrics vs Actual Metrics too.

Will Lawrence's avatar

Oh sweet. But want to clarify that lag is different from vanity! Lag metrics are still very useful :)

Ishwari Alve's avatar

Hey Will, I really loved your articulation relating it to personal life goals!

Prabu Rajasekaran's avatar

Hi Will, I feel lead/lag metrics falls align neatly with the Tiny Habits method by BJ Fogg. What do you think?

Will Lawrence's avatar

I'm not very familiar with "Tiny Habits". But I'm sure there are similarities!