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Shan's avatar

This is yet another great post - I've subscribed since the post "meet the team behind your feed" which was super helpful for me to understand what everyone does at a tech firm (and particularly, FB. Hello from a fellow colleague!). Really enjoying the newsletter, I'm glad it's accessible even for someone without a technical background.

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Gibson Biddle's avatar

Thanks for sharing my link. Happy to compare notes someday. And do point out anything I am doing well/poorly in my Ask Gib newsletter -- it talks a village. A few things that struck me as I read your essay: 1) You have to find the balance of what you are passionate about and what interests others. My NPS essay is something that I am passionate about, but it's not as generally interesting as other topics. Roadmaps was both interesting to me and my audience 2) Keep trying new channels -- I have been focused on LinkedIn, Twitter, and am building out Instagram, which is fun. I do some drop-ins on Slack channels but need to think more about Facebook Groups, Reddit and others. A key thing I have learned (via that damn NPS essay: focus on shares as a proxy for a great essay. Shares are an endorsement of your work. Spend a little time understanding why highly-shared essays were shared and you get a significant clue about how to make future essays better. Thanks for writing this, Gib.

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